A strong believer in democratic participation, Roy Reuther ran voter registration drives and UAW-related political campaigns. In 1960, he was appointed head of the Kennedy National Voter’s Registration Committee, where he helped increase voter participation in low-turnout areas. His efforts gave the labor movement a strong voice in elections and elevated workers’ rights to a key campaign issue. When Lyndon Johnson signed the Civil Rights Act in 1964, it was no suprise Roy Reuther had the honor of standing by the President’s side in recognition of his work with getting out the vote.